Vision & Mission

Vision & Mission of Priti Designer Studios

Our Journey
When we first started Priti Designer Studios, it was just the two of us, wearing multiple hats and pouring our heart and soul into every design. The journey wasn’t easy—there were struggles, moments of doubt, and challenges we couldn’t have foreseen. But through it all, our vision remained the constant guiding force: to create a lasting impact on the artisanal economy and contribute meaningfully to a better, more sustainable world.
Where We Are Today
Five years later, we’re proud to see the growth of our community—now over 5 lakh strong—supported by more than 14,000 skilled weavers and artisans from across India. Our team has expanded, and today we’re a family of over 100 passionate individuals, each one united by a common vision. Together, we’ve built a brand that stands for craftsmanship, artistry, and social responsibility, with the “Priti” in Priti Designer Studios being the thread that binds everything together—woven with love, dedication, and purpose.
Our Vision
As we continue to grow, our vision is clear: to make a meaningful and lasting impact that goes beyond fashion. We are committed to producing beautiful, high-quality creations while supporting the artisans who bring them to life. Our mission is to amplify their voices, contribute to sustainable practices, and create a better world through every stitch, design, and partnership.
Our Mission: 2030 Goals
We are determined to make real progress toward our 2030 goals, which reflect our commitment to sustainability, ethical practices, and social good. Here’s what we are focusing on:
Sustainable Fabric Sourcing: We source our fabrics from skilled artisans and ethical mills across India, carefully selecting the finest natural fibers. As we transition to using 100% sustainable and eco-friendly materials, our goal is to reduce environmental impact while supporting local communities and preserving traditional craftsmanship. By embracing natural fibers, we aim to enhance the quality of our creations and contribute to a sustainable future.
Expanding Our Artisan Community: Our mission is to onboard 2 lakh more artisans, expanding access to fair wages, opportunities, and training. We are committed to empowering artisans, ensuring their work is valued, and creating a sustainable source of income for many families.
Ethical Standards & Certification: We are working towards achieving certifications for our ethical operations, monitoring and improving practices from farm to wardrobe. This ensures transparency, fairness, and sustainability in every step of the production process.
Sustainability & Carbon Footprint: Tracking and reducing our carbon footprint is a priority for us. We aim to achieve the lowest possible environmental impact through eco-friendly initiatives and partnerships, ensuring that we leave a better planet for future generations.
As we look towards the future, we remain steadfast in our commitment to these goals, building not just a thriving brand but a legacy of positive change and contribution to a sustainable, ethical world.