Our Story

Founded in 2018 by Priti Kumari, an alumna of NIFT Bangalore with over eight years of experience in the fashion industry, Priti Designer Studios is more than just a label — it is a movement rooted in tradition, innovation, and timeless style.

With a deep passion for traditional Indian textiles and a vision for contemporary elegance, Priti’s journey began with a desire to bridge the gap between India’s rich craft heritage and the evolving aesthetic of the modern woman. Each collection is a heartfelt ode to indigenous craftsmanship, reimagined through fluid silhouettes, earthy tones, and handcrafted detailing that speak to the confident, conscious woman of today.

Our Philosophy

At the core of Priti Designer Studios lies a simple yet powerful idea:
Celebrate heritage. Embrace sustainability. Empower identity.

We believe fashion should tell a story — one woven with authenticity, artistry, and ethical intent. That’s why every piece is crafted with sustainable fabrics, sourced responsibly, and brought to life through close collaboration with artisan families across India. From intricate weaves to mindful designs, we strive to keep age-old traditions alive while making them relevant in the now.

A Design Language That Speaks to You

Inspired by India’s diverse cultural tapestry, our creations blend rural narratives with urban refinement, offering styles that are as meaningful as they are beautiful. Think handcrafted textiles, modern cuts, and soulful detailing — all designed to let women express their grace, strength, and individuality.

Whether you’re dressing for a celebration or seeking quiet sophistication, Priti Kumari’s designs embody a rare harmony of tradition and trend — for the woman who is bold yet graceful, rooted yet progressive, and unafraid to make a statement.